Bella NYC: Cool New Brand Alert: Bad Decision Adventure Club By Sari Beth Rosenberg

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We are so excited for the June 1st launch of the Los Angeles based uniluxe eco-friendly clothing brand, Bad Decision Adventure Club. So, when co-founders, Rachel Grant & Alyssa Gudino, were making their NYC rounds the other week, we jumped at the chance to meet up with them at Cafe Medi on the Lower East Side.

Read our interview with them about their style and brand inspiration and start shopping their brand new site: WeLikeBad.com

Congrats on your launch! How did you come up with the name for your brand?

Rachel Grant: Thank you, we are so excited!!! When Alyssa Gudino and I met each other 5 years ago, we instantly connected on the idea of wanting to help people and our community and make a difference. We later found out our backgrounds were pretty similar (fashion, menswear, design) and had always wanted to start a brand but wanted to make sure we still lived up to a “work hard, play hard”  mentality. We are both adventurous, we like to be outdoors, play sports, party etc. so we always joked about being a “Bad Decision Adventure Club”, its a juxtaposition! We are big on wellness and always look for the next adventure while appreciating the finer things in life. When we created BDAC, we wanted to show people that you don’t have to be hippie-dippie to appreciate eco-friendly products and sustainability– and on the other hand, just because you are more of an edgy or adventurous person doesn’t mean that you can’t care about taking care of the environment and being socially aware. It’s all about finding a balance of the two– having fun and helping how you can at the same time.

 

 

What were you women doing before you created BDAC?

Rachel Grant: I have worked in the fashion industry all my life, specifically menswear– everything from product development and buying, to retail and styling. My experience has given me a well-rounded perspective on fashion and that’s why going from ideation to execution felt so right with BDAC.

Alyssa Gudino: I have always worked in technical fashion design with a focus on active wear and menswear so it was effortless to build a brand together knowing the similarities of our backgrounds and being like-minded.

 

We love the color palette and the styles. How did you land on this particular palette for your first release?

Alyssa Gudino:: Thank you! The inspiration for our Season 1 “New Dawn” color palette came from all the beautiful sunrises we get to experience here in California. Our fabric is organically milled and manufactured in Los Angeles giving us a farm-to-table fashion approach. We wanted to evoke a lightness especially in such challenging social and political times.

 

We also love that all the styles are unisex and tap into the fluidity of gender. Was that a decision from the beginning when you started brainstorming BDAC?

Rachel Grant: Alyssa and I both come from menswear backgrounds so from day one, it was very important for us to have a brand that was built on quality and all encompassing of gender– uni-luxe. We don’t want to leave anyone out. Our mission is to have everyone feel amazing in their own skin and wardrobe no matter what sexual orientation or gender you identify with. For example, our Johnny Tee can be worn as a dress on a woman or a long t-shirt on man. We will continue to offer uni-luxe for seasons to come.

Can you tell us about how BDAC gives back to the LA community?

Rachel Grant: Yes! We are donating $5.00 from each apparel item sold to Skid Row Housing Trust. Skid Row Housing Trust is a nonprofit organization that develops and operates permanent supportive housing for individuals who have experienced homelessness in Los Angeles. Over 1800 formally home with adults call the trust home. (Skidrow.org). BDAC sources, mills, and produces locally. We strive to create more jobs for the community in Los Angeles, CA.

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